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The business plan - a simple story (2) The ideas

core elements, structure and scope of a business plan

New Idea passing through three phases:
Is not ;
could go, but not worth it;
I always knew that the idea is good ! (Arthur C. Clarke)

There is no universal structure for a business plan. Nevertheless, some investors are all consistent elements called for in a business plan that are necessary to assess a business idea and thus influence the chance to finance a business idea can be crucial.

The following list gives a rough indication that the core elements in a business plan presented in detail should be. This representation of the structure is identical to that of the planning tools "Plan4You" and "Plan4You easy" of AWS and WKO (the 1st part of the manual was written by me).

- Executive Summary
- Company
- Product / Service
- Industry and market
- Marketing and Sales
- Management Team
- business model and implementation plan
- Opportunity and Risk Analysis (SWOT analysis)
- Financial Planning
- Structure of the financial requirement

Nor is there a magic formula for calculating the scope an ideal business plan, but approximately it could be described as follows: " The less the better. " The addressee of a business plan (whether investors etc.) want to understand as quickly as possible, whether it is worthwhile to invest in a business idea. Sometimes these stretch sometimes not already 5-15 pages.

Under no circumstances should a business plan include more than 35 pages and everything else should - if necessary - Are presented in the appendix of the business plan.

In the next articles I will describe to you each structural element specific and elaborate on what they should have the content and what you "are squeezing" no better.