first The company
The chapter "Company" is the first part of the business plan dar. you begin to create your business plan and write only after the completion of all chapters, the "Executive Summary".
In the chapter "enterprise" to describe the Reader, and short overview, your idea of the business plans that you want to convert. You go first on the business object or business idea and who the people involved are (Founder / Founder Team).
Entrepreneurship includes all functions, activities and actions related to the perception of a business opportunity (Business Opportunity) and the creation of an organization to implement it. (William Bygrave)
After describing the business idea, you tell your readers the "Company history". The history includes background information, including on the motivation why you want to implement as the founder (founding team) this business idea. Do this with conviction, they have the necessary personal qualities and skills, or they try to implement the project described in the absence of other alternatives?
If you write about an already existing company, then give you a brief outline against the former business development. Set the past performance of the founding team and the business idea dar.
You describe your standard view of strategic vision and goals that you plan to implement in your company and the prospects of your entrepreneurial project. Investors will provide very often the question: "Where do you want to be with your business in 5-10 years?" And here you give - in a nutshell - the answer.
Here you go further into your success factors and milestones on the way to implement your business project. Place special attention on your key success factors , such as:
· specific training or skills,
· specific knowledge of customers and their needs,
· Spatial proximity to customers,
· own development, invention of product / service (patents),
· specific Business model (manufacturing, distribution, logistics, and billing model), etc. All this is
only contribute to an understanding that is why you - and you just - want to implement this business idea and are able to do so.
Go here last still on the legal structure for your business, choosing the location and possible ownership one.
Bring your business venture near the reader and show that "your business" to understand. Share your already short experience dar. Describe clearly what it is your business idea is, without getting lost in details. Illustrate In few words, the expansion possibilities of your company using an estimate of market potential.
more information, and the central questions of this chapter, see: http://www.gruenderservice.at/publikationen/Handbuch_p4ye_teil1.pdf
The next technical paper I will address one of the key chapters of a business plan, the chapter "Product and service".
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