The business plan - a simple story (1)
"Simplify your Life - simplify? Your Business "
" EXCURSION ". A business plan is no 'academic' document It is a strategy paper, with the aim of even the most complicated business ideas in the form of a" simple story "to represent But that's for. most of the main challenges and they are right, it is not easy to write a simple story .
A business plan is basically to make more than a simple story. As put in it two key concepts: simply and history.
first Just : Assume that the readers of your business plan (business plan) does not know much about your "business" as you are, inthe general even nothing.
second history : people react to stories. So try out your business idea a story to "tinker". They are now saying that's not easy, I have no evidence, no structure, so I will give you a "cheat sheet" to present, it will make you easy to describe this simple story.
This "simple story" should be constructed in about the following pattern :
a. There are people who have (or that) problem, which costs them xxx money / time / quality.
b. I have a solution for this problem that these people will cost around yyy money / time / quality
less.
c. I refer to the following reaction and set to the following resources.
d. In addition, I need also the following foreign agent.
Many new business ideas or enterprises or projects fail because the presentation of this "simple story" just does not succeed and do not understand the customer the benefits of the product or service and therefore do not buy it.
This "simple story" is important for two reasons:
first investor - the first recipient of a business plan - are experts in financial matters, but little or no skill in the area in which you write your business plan.
second The other business partners your business, such as customers and employees, require the presentation of your business idea as a "simple story 'in order to understand the meaning behind it as quickly as possible and to be convinced.
If you can answer these four key areas of plausible and easily understandable, they've already done a first major step towards implementation and funding .
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