The customer is KING - this truism, one would think, has now become established in all companies.
If you think: To look into the bakery ANCHOR and try on the breakfast menu instead of the butter is another piece of bread to get (or a slice of cheese), or instead of bread a whole grain rolls, the additional cost of EUR 0.5, you would of course, pay.
shot, run in, is on the ANCHOR ANCHOR KING, not the customer.
you can take the butter or the bread or throw away happy or whatever, an exchange or exchanges IS NOT !!!!!!!!!!!!!!!!!!!
This is wasteful and stupid for several reasons:
first From the viewpoint of nutrition: We know that butter is high kalorös, and also contains a lot of cholesterol. The white flour in the bread contains little nutrients, but lots of substances that your body leach and adiposity contribute.
second From a business point of view: anchor it does not need to create value for customers, ANCHOR presents himself at the center and not the CLIENT.
pity that such a rich tradition, not the long-term success, but the FAILURE seeking.
